"Nobody's Business," flecked with elements from Michael Jackson's "The Way You Make Me Feel," is a beaming if somewhat belligerent disco-house duet with Chris Brown. Both of them were written and produced by Terius "The-Dream" Nash and Carlos "Los" McKinney. Two of the album's most intriguing, contrasting, and not-so-everywoman tracks appear consecutively during the latter half. Moments such as that one are so convincing that the few everywoman heart-on-sleeve songs - with the exception of the massive, slamming, wailing power ballad that is "What Now" - don't sound all that natural. Wrapped in a serene sneer, Rihanna's trash talk is something else.
This goes for "Pour It Up," a characteristically chilly and booming Mike Will collaboration that might as well be a sequel to "Bandz a Make Her Dance," the producer's hit with Juicy J. Continuing the trend that began on Rated R, Rihanna's at her best when she's flaunting. Not only is Unapologetic just as varied as Rihanna's past albums - it's another timely refresh of contemporary pop music - but it's a little more exploratory and a whole lot deeper, too. Even with that change of pace, the possibility of it signaling an overall change in direction was slight. She didn't go with a dramatic ballad like "Russian Roulette" or a big dance number like "Only Girl (In the World)" and "We Found Love." Instead, the nod went to a midtempo pop ballad, "Diamonds" - as in "We're like diamonds in the sky" (rather than stars in a mine), a simple and effective, light in meaning yet massive in sonics, quasi-processional. The singer took a different route with the lead single. To further promote Unapologetic, Rihanna embarked on her fourth worldwide tour entitled the Diamonds World Tour.In 2012, right on schedule, Rihanna delivered her fourth annual November album. Prior to its release, Rihanna promoted the album with the 777 Tour which consisted of a seven-date promotional tour in which she performed seven concerts each in a different city in North America and Europe in seven days. The former peaked at number one on the UK Singles Chart and the US Billboard Hot 100 where it became Rihanna's twelfth number one song, tying her with Madonna and The Supremes for fourth most number one songs in the history of the chart. The album produced seven singles including the international hits "Diamonds" and "Stay". As of December 2014, Unapologetic has sold over four million copies worldwide. The album also became the singer's third, fourth, and fifth consecutive number one album in the United Kingdom, Norway, and Switzerland, respectively. It debuted at number one on the US Billboard 200 with first-week sales of 238,000 copies, becoming Rihanna's first number one album on the chart and best-selling debut week of her career. The album won a Grammy Award for Best Urban Contemporary Album at the 2014 ceremony. Unapologetic received generally mixed reviews from critics, with some reviewers describing its music as interesting, while others criticized its lyrical content and rushed nature. Unapologetic is mainly a pop and R&B album that incorporates elements of dubstep, hip hop, EDM and reggae in its production, similar to the sound of her previous albums Talk That Talk and Rated R (2009). As executive producer, Rihanna enlisted previous collaborators The-Dream, David Guetta, Chase & Status, and StarGate to work alongside new collaborators such as Parker Ighile, Mike Will Made-It, and Labrinth. It was recorded between June and November 2012, during promotion of her sixth studio album, Talk That Talk (2011). It was released on November 19, 2012, by Def Jam Recordings and SRP Records.
Unapologetic is the seventh studio album by Barbadian recording artist Rihanna.